Michoacán, the Soul of Mexico, surprises you with its rich diversity. Enjoy its traditional cuisine, explore landscapes that offer varied climates and unique experiences in its 7 regions. Discover the magic of its 10 Magical Towns, marvel at its 6 World Heritage Sites, and discover why Michoacán is the Soul of Mexico.
MICHOACÁN?
Discover the cultural and natural richness of Michoacán, located in Central-Western Mexico, from the majestic mountains of the Sierra Madre Occidental to the virgin beaches of the Pacific. Be captivated by its colonial architecture, exquisite gastronomy and marine fauna. Michoacán awaits you with an unforgettable experience that combines history, culture and nature in one destination.
Events
Experiences
Patrimonies
Historic Center of Morelia
Historic Center of Morelia
Named a World Heritage Site by UNESCO on December 13, 1991.
Monarch Butterfly Biosphere Reserve
Monarch Butterfly Biosphere Reserve
Named a UNESCO World Heritage Site on July 10, 2008.
Voladores de San Pedro Tarímbaro
Voladores de San Pedro Tarímbaro
Named a UNESCO World Heritage Site on June 29, 2009.
Traditional Cuisine
Traditional Cuisine
Named a UNESCO World Heritage Site on November 16, 2010.
Migrations
award-winning paradise
Excelencias Gourmet, Traditional Cookers of Michoacán
An honor for those who have conquered hearts and preferences, highlighting excellence and a unique connection with their audience.
Trusted Brands 2023
Category: Culture and traditions
LGBT+ Travel Awards Mexico 2022
Tourist office of the year.
LGBTQ+ Cultural Destination 2023
LGBTQ+ Travel Awards Mexico 2023.
Public Gourmet Excellence
Cocineras Tradicionales 2023.
Destination Innovation Tourism
World Tourism Trends Summit
Recognition of the Madrigal de las Altas Torres City Council
For the collaboration with the Don Vasco Route.
The Best of Mexico 2024
Experience the Night of the Dead in Michoacán. In the category: best travel proposal for an authentic and unique experience.
Adventure Travel Network Michoacán 2024
Destination to host the 12th edition of ATMEX, spring edition.
The Best of Mexico 2024
Recognizes the finalist: Purépecha Holy Week, Michoacán. For outstanding participation in the category: Best ancestral celebration to connect with our roots.
The Best of Mexico 2024
Recognizes the finalist: Michoacán, for its outstanding participation in the category: Best State to taste and discover its traditional and ancestral cuisine.
Excellence Gourmet Public Choice Awards 2023
Cocineras Tradicionales in Madrid, January 24, 2024
Gastronomic Tourism Product
Tourism Tianguis Mexico Puebla 2013. Recognition to: Diversification of the Mexican tourism product, March 2013.
The best of Mexico 2024
Recognizes the finalist: Patzcuaro, Michoacan for its outstanding participation in the category: Best Magical Town to celebrate an unforgettable wedding.
The Best of Mexico 2022
The extraordinary spectacle of the Monarch Butterfly, Michoacán. In the category: Best experience of approach to animal life.
The Best of Mexico 2024
Recognizes the finalist: Morelia Michoacán International Film Festival, for its outstanding participation in the category: Best contemporary cultural festival or event.
Best Active Tourism Product
XVI Contest for the Best Active Tourism Product. International modality. The don Vasco route, Michoacán.
The Best of Mexico 2023
Outstanding participation and promotional activation during the international tourism fair (FITUR Spain) and Tianguis Turístico in 2023.
inspire
